Baam Burger
My first US project, after 4 years of running Instagram for brands in different niches. I took a Nashville smash-burger spot from start to finish: planned the content, shot and edited Reels, appeared on camera as the face of the brand and designed the visuals.
What changed on the account
Audience growth
followers 5,853 → 6,823New followers
in the project periodPosts published
139 → 179 postsViews on 4 Reels
top Reel: 33.2K viewsSame profile, before and after
Flip the switch to see the account when I started and when I handed it over. The numbers come from Instagram.
Followers 5,853 → 6,823 and posts 139 → 179, with more activity and fresh content every week.
Baam Burger - Smash Burgers
- posts
- 179
- followers
- 6,823
- following
- 4
One person, the whole content pipeline
I handled every step, from the idea and the shoot to editing, design, publishing and replying to comments.
- 01
Photo and video content creation
- 02
Video editing in CapCut
- 03
Creating Reels and Stories
- 04
On camera as the face of the brand
- 05
Profile picture and visual design in Canva
- 06
Content planning and publishing
- 07
Instagram account promotion
- 08
Account growth and audience engagement
Four Reels and their insights
Each video sits next to its real Instagram stats, rebuilt from the screenshots. The numbers count up as you scroll.
33.4K
Fresh-ingredients Reel
I presented every ingredient myself in the kitchen. Putting a face on the brand made this the best-performing video on the account.
- Likes
- 484
- Comments
- 6
- Reposts
- 5
- Shares
- 260
- Saves
- 248
Summary
- Views
- 33,226
- Viewers
- 26,903
- Average watch time
- 16s
- Follows
- 92
11.4K
Menu tray Reel
A quick tour of the full tray: burgers, fries and onion rings. People shared it 204 times and saved it 111 times.
- Likes
- 523
- Comments
- 4
- Shares
- 204
- Saves
- 111
8.4K
Street tasting Reel
We took burgers out to the street and filmed the first bites. People watched for 20 seconds on average, the longest watch time on the account.
- Likes
- 213
- Comments
- 7
- Reposts
- 30
- Shares
- 338
- Saves
- 15
Summary
- Views
- 8,164
- Accounts reached
- 5,737
- Average watch time
- 20s
- Follows
- 11
6.8K
Past · Present · Future
A trend format told through burger wrappers. It is short and easy to share: 107 shares and 74 saves.
- Likes
- 46
- Comments
- 1
- Reposts
- 1
- Shares
- 107
- Saves
- 74
Summary
- Views
- 6,823
- Viewers
- 4,904
- Average watch time
- 4s
- Follows
- 4
Menu posters & ingredient carousels
Made in Canva: an exploded-burger poster for each menu item and carousels that break every burger into its ingredients.
Let's make your brand worth stopping for
Need Reels, on-camera content or someone to run your Instagram? Let's talk.